# The Complete Technical SEO Audit Checklist for 2024

After auditing over 3000+ e-commerce category pages and managing SEO across multiple brands at Division5, I've developed a systematic approach to technical SEO audits that consistently delivers results.

## Why Technical SEO Audits Matter During my time optimizing e-commerce sites, I discovered that 70% of ranking issues stem from technical problems that are completely fixable. The challenge isn't identifying these issues, it's prioritizing them based on impact.

## My 5-Phase Technical SEO Audit Process:

### Phase 1: Crawlability & Indexation Analysis

**Tools I use:

** Google Search Console, Screaming Frog, BrightEdge

- **Crawl budget optimization**: Check for crawl errors and unnecessary pages consuming crawl budget

- **XML sitemap validation**: Ensure all important pages are included and accessible

- **Robots.txt analysis**: Verify no critical pages are blocked

- **Index coverage review**: Identify pages that should be indexed but aren't **Real example:** At the e-commerce company, I found 40% of category pages weren't being crawled due to infinite scroll implementation. Fixing this increased organic traffic by 35%.

### Phase 2: Core Web Vitals & Performance

**Key metrics I track:** - Largest Contentful Paint (LCP) < 2.5s - First Input Delay (FID) < 100ms - Cumulative Layout Shift (CLS) < 0.1 **Common fixes I implement:** - Image optimization and lazy loading - Critical CSS inlining - JavaScript bundle optimization - Server response time improvements ### Phase 3: URL Structure & Internal Linking **What I analyze:** - URL structure consistency - Internal linking architecture - Orphaned pages identification - Link equity distribution **Case study:** During the Cardo AI website migration, I restructured the internal linking to create clear topic clusters, resulting in a 25% improvement in average session duration. ### Phase 4: Schema Markup & Structured Data **Priority schema types for most sites:** - Organization markup - Article/BlogPosting markup - Product markup (e-commerce) - FAQ markup - Breadcrumb markup ### Phase 5: Mobile-First & Accessibility **Mobile optimization checklist:** - Responsive design validation - Touch target sizing - Mobile page speed - Mobile-specific crawl errors ## Tools I Can't Live Without 1. **Google Search Console** - Primary data source 2. **Screaming Frog** - Comprehensive crawl analysis 3. **BrightEdge** - Enterprise-level insights 4. **SEMrush** - Competitive analysis 5. **PageSpeed Insights** - Core Web Vitals monitoring ## Prioritization Framework Not all technical issues are created equal. Here's how I prioritize: **High Priority (Fix First):** - Pages returning 4xx/5xx errors - Critical pages not indexed - Core Web Vitals failures - Mobile usability issues **Medium Priority:** - Duplicate content issues - Missing schema markup - Suboptimal internal linking - Image optimization opportunities **Low Priority:** - Minor HTML validation errors - Non-critical redirect chains - Cosmetic URL improvements ## Measuring Success **KPIs I track post-audit:** - Organic traffic growth - Average position improvements - Click-through rate increases - Core Web Vitals scores - Crawl error reduction ## Key Takeaways 1. **Start with the basics**: Ensure Google can crawl and index your important pages 2. **Focus on user experience**: Core Web Vitals directly impact rankings 3. **Think holistically**: Technical SEO supports your content and link building efforts 4. **Monitor continuously**: Set up alerts for critical technical issues 5. **Document everything**: Keep detailed records of changes and their impact Technical SEO isn't glamorous, but it's the foundation that makes everything else possible. In my experience, fixing technical issues often provides the biggest quick wins in any SEO campaign. --- *Want to discuss your technical SEO challenges? Connect with me on LinkedIn or reach out directly.*